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Crawford Landscaping on proliferation course

A Naples company has taken an unique path in the landscaping industry, using a systems-based, requirements of quality technique as it has widened its services over the previous 12 years.Crawford Landscaping has grown significantly for many years, with owner and CEO Blake Crawford seeing more growth ahead as offerings expand over the next 24-36 months.

We re getting ready to relaunch our company in regards to development, he said.The company's list of services already consists of arbor care, design, watering, building and lighting, to name a few offerings, with that list expecting to swell.

We can position ourself as a full-service company, said Crawford, adding the market is growing. The demand for upkeep: for each company that opens, there is more opportunity for development.

Crawford utilizes 170 individuals, serving over 220 commercial and residential clients from Marco Island to Fort Myers, with 2016 income projected at $13 million. The client list consists of a lot of the location s leading house owner associations and high-rise complexes. Among those is Dorrill Management Group, which manages communities primarily in Collier County.

What impresses us the most and why we are using Crawford Landscaping is the thorough option that they provide, said Kevin Carter, field manager. They offer not only conventional landscape services, but they likewise have on personnel an arborist. They handle pesticides, fertilizers, it s complete.Crawford, 43, is reinventing business, evaluating standard operating procedures with next actions in mind.

We re asking, What do we wish to be when we mature? said Crawford, reflecting on the company s establishing principles, one of which is top-tier customer support. We are distinctly placed in this market.

Crawford is in your area owned and handled, with the owners in the office every day. That s a distinguishing aspect, he stated, because the competitors is primarily huge, nationwide business.

The CEO places a premium on employing quality individuals, emphasizing that workers have careers, not jobs: Our secret is aiming to work with the best, with the long term in mind.Eduardo Moya, 31, of Golden Gates Estates, has actually worked his method up over the previous six years.

I began at the bottom as a worker, he said. I like a difficulty.Moya went up to motorist and after that supervisor and from junior account manager to account manager. And it s a family affair: a sister works there as a secretary and an uncle is employed as a foreman.

It s freedom, there s constantly an opportunity here to do exactly what you wish to do," he stated.One key hire was Phil Buck, a board-certified master arborist among only 11 in the state. Buck has actually built the arbor division into one that created $1.1 million in earnings in 2014.

We desired that to be a self-managed company from the first day, Crawford stated. We re able to develop around that man.

The current huge move was to call Keith Mahan president. The 36-year-old was hired in 2009 to run the company s irrigation division.I had fantastic success with that division, he said, adding he likes the company's family feel.

Mahan later on handled added management of the building division, then was called vice president 2 years ago. Calling a president is a huge action, so what sets Mahan apart?

What attracted me most is we believe a lot alike when it concerns operating a company, said Crawford, noting qualities such as character and patience. It s a lot more than simply having understanding about something. He s very detailed in his approach. I simply seemed like I was speaking to myself in a way.This move will enable Crawford to focus more on strategy, along with financials and sales.

I didn t visualize fairly the success we had. I exceeded my goals, he said. We had amazing proliferation for five to 10 years, it was amazing.Now, instead of be pleased with that success, the goal is to develop on it: It is affording us the opportunity to dream once again, and I believe the sky s the limitation.